JEDDAH: Every culture has a special way to tell the story of its people. Saudi designer Malak Masallati chooses to preserve the traditional costumes of her country through a collection of wooden dolls called Nasana (which translates to “our people”).
“Nasana is there to highlight the diverse individuals of Saudi Arabia, with their different backgrounds, ages, stories, traditions, and customs,” Masallati told Arab News, adding that it also reflects the pride Saudis feel for their Kingdom.
The collection was launched in November 2020 and is currently on display at the Assila Hotel in Jeddah. It has previously been exhibited at Shara Art Fair by the Saudi Art Council.
Saudi designer Malak Masallati chooses to preserve the traditional costumes of her country through a collection of wooden dolls called Nasana. (Supplied)
It consists of 15 dolls, each representing a different region of Saudi Arabia. Each character has a name inspired by traditional names from each region, including Saud, Al-Joharah, Nourah, Sitah, Abdulaziz, Itra, Hajjar, Zahra, Haylah, Obaid, Saeed, Amnah, Fatou, Fouad, and Shifa.
“I believe that Saudi Arabia has a vast heritage yet to be discovered (by many). The younger generation possesses the knowledge and creativity that is required to (promote that heritage),” she said, citing the Saudi fashion brand Sleysla, with whom she has previously worked, as a good example.
Masallati, who has more than 15 years of experience in interior design and residential renovation, is the founder of Dar Malak, a makers’ space in Jeddah dedicated to producing other unique Saudi products. The Nasana collection was itself produced there. The dolls are hand-painted by emerging artists from different Saudi communities working in Dar Malak.
“The collection went through a long design process, trying different techniques with various materials such as paint, gesso, as well as gold and silver leafing,” Masallati explained.
The dolls are based on research carried out online and in the field. “(We) captured stories and researched the facts,” Masallati said. “We traveled to most of these areas and incorporated details we found in Abdul Raouf Khalil Museum in Jeddah, where they showcase beautiful traditional costumes.”
She also mentioned that “Traditional Costumes of Saudi Arabia” — a book produced by the Mansoojat Foundation Collection, a charity dedicated to the preservation of ethnic textiles and designs — was of invaluable assistance to the project.
The Nasana dolls — some of which stand 59 centimeters tall — are also on sale for between SR9,000 and SR11,000 ($2,400-2,933).
Masallati said she and her team intend to expand the collection in the future, and to work with art college graduates. They will also produce a new collection this year, she said.
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