Saad Abdullah Al-Hammad was recently appointed spokesperson for the Ministry of Human Resources and Social Development.
He is also a columnist with Sabq e-newspaper. Between 2019 and 2021, he was director of media affairs and, during 2019, worked as a senior media officer at the ministry.
Between 2018 and 2020, he served as a media adviser for several organizations in the public and private sectors.
Al-Hammad also worked as a TV reporter and a senior producer at MBC between 2017 and 2019. In 2015, he worked as a media relations specialist at Dar Uloom University.
Between 2011 and 2014, he worked as a TV news producer, an MBC correspondent and a reporter for Saudi TV.
Al-Hammad played a key role in launching and managing several Saudi programs, and was the official voice of the SBC channel and an advertisement commentator at MBC.
He received the Media Excellence Award from the Saudi Embassy in South Korea in 2017.
Al-Hammad believes the role of spokesperson requires alertness and a wide knowledge of the organization.
“The spokesman needs to build deeper internal and external media relationships, and invest them to showcase the media products and achieve the sought-after goals,” he said.
Al-Hammad said that speaking on behalf of an organization in front of different media channels is important, and helps the organization communicate with the public and the targeted segments.
He gained a bachelor’s degree in media and advertising in 2013 at Imam Mohammad bin Saud Islamic University.
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